Welcome to the Square brand portal.

It’s your home for all guidance, assets, and knowledge to bring the Square brand to life. For questions, help finding something, or additions to the brand portal, connect with us on Slack at #square-brand.

Are you an external partner?

The Brand Portal houses all foundational guidance for creating at Square. To download resources, log in to the Brand Asset Library.

Brand Asset Library

Are you a new Square employee?

Here are a few important building blocks to get you started: logo, typefaces, and presentation templates.

See toolkit


What’s new?

Check out the latest work from our brand team — updated guidance, new resources, downloadable tools, campaign work, and more.

Mar 2024

Creative AI Playbook

A high-level look at our Creative AI Playbook that gives details on new tools and ethics to aid in the creative process

Mar 2024

Writing guide

Learn about our updated writing pillars, get details on including humor in copy, and get inspired by some of our latest and greatest writing throughout the past year.

Oct 2023

Square Sans Mono

Our new Mono version of Square Sans, complete with code-specific glyphs, alternatives, and guidance on how to use it all.