Welcome to the Square brand portal.
It’s your home for all guidance, assets, and knowledge to bring the Square brand to life. For questions, help finding something, or additions to the brand portal, connect with us on Slack at #square-brand.
Are you an external partner?
The Brand Portal houses all foundational guidance for creating at Square. To download resources, log in to the Brand Asset Library.
Are you a new Square employee?
Here are a few important building blocks to get you started: logo, typefaces, and presentation templates.
What’s new?
Check out the latest work from our brand team — updated guidance, new resources, downloadable tools, campaign work, and more.
Mar 2024
Creative AI Playbook
A high-level look at our Creative AI Playbook that gives details on new tools and ethics to aid in the creative process
Mar 2024
Writing guide
Learn about our updated writing pillars, get details on including humor in copy, and get inspired by some of our latest and greatest writing throughout the past year.
Oct 2023
Square Sans Mono
Our new Mono version of Square Sans, complete with code-specific glyphs, alternatives, and guidance on how to use it all.