Brand architecture
A look at how we label the different parts of our brand and our offerings, as well as specifics when referencing them in your work
Resources
Below are links to downloadable assets, guides, reference materials, and more. If you’re an external partner, you can download resources from the Brand Asset Library.
Brand architecture guidelines 
Overview
Overview
Brand architecture is the relationship between our brand and our offerings. It’s not our internal org structure; it’s how we want sellers and prospective sellers to perceive what we offer. It encompasses our brand, products, capabilities, feature names, and solution sets, as well as how they all work together.
By expressing the relationships between offerings more clearly, we can help businesses understand our ecosystem of products and choose which ones are right for them.
Click below to see our full brand architecture breakdown and how to stay on brand when referring to our various products.
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