Photography
A look at how we approach key visuals, a breakdown of our different photo types, and where to find in-house photo resources
Resources
Below are links to downloadable assets, guides, reference materials, and more. If you’re an external partner, you can download resources from the Brand Asset Library.
Brand Asset Library 
go/fake
Photography approach
Photography approach
Our photos typically fall into four categories: evergreen, campaign, editorial, and hardware. Each one’s a bit different, but they all show real moments and everyday connections in people’s work, whether personal or technical.
No matter the context, we prioritize images that convey a clear message, especially as our work crosses campaigns, continents, and cultures.
Photography approach
Photography categories
Evergreen
Nonseasonal photos that feature business owners, hardware, or both
Campaign
Narrative-focused photos that tell a specific conceptual story
Editorial
Visuals that take a documentary-style approach to highlight a subject in a factual way (good for long-form storytelling)
Hardware
Product-first photography — either in-situ or in-studio — that showcases Square devices and how they help businesses get the job done
Brand Asset Library
Brand Asset Library
The Brand Asset Library is our in-house hub for files across Square, including photo, videos, and other assets, all searchable using keywords. You can also browse collections by asset type.
Click the link below to access the Brand Asset Library through SSO.
Go/fake
Go/fake
We have an internal database of marketing content and fictional branded assets for use in various types of visuals. These are mostly used for product and UI but also appear from time to time as props in photography.
Visit go/fake to download assets and to learn more.
Related Content
