Social
Business owners are the storytelling engine behind our brand. Social is the platform to power that storytelling. We operate six channels across most of our markets. Each channel has a specific angle and goal.
Resources
Below are links to downloadable assets, guides, reference materials, and more. If you’re an external partner, you can download resources from the Brand Asset Library.
Social guidelines 
Social toolkit
Social writing guide
Social guidelines
Social guidelines
From core templates to deisgn guidance, this document outlines everything you need to produce compelling communications with a high degree of flexibility and creativity.
We’ll continue to evolve our social guidelines as the brand grows and as new social trends and channels emerge.
Social toolkit
Social toolkit
The social toolkit is your go-to resource for creating Square social content. It includes step-by-step instructions to get your personal toolkit set up and everything you need to produce compelling, consistent content.
It includes a collection of templates at 1:1 scale, text and color styles, and layout grids. It’s important that you follow these design standards to ensure consistency across all Square social posts. Avatars, logos, and various graphic elements that make up our social design system are all here too. Use this toolkit in conjunction with the social guidelines as your North Star.
Social writing guide
Social writing guide
The social writing guide gives you a full look at how our voice and tone come across on our channels. It also details our social persona — the through line to all our content — as well as principles on how to bring it to life.
Use this as your primary writing resource for Square social channels, no matter which team you’re on or which channel you create content for.
Related Content
