Color
Resources
Core palette
80% black and white 20% Market Blue
RGB: | 255 255 255 |
Hex: | |
CMYK: | 0 0 0 0 |
PMS: | White |
RGB: | 18 18 18 |
Hex: | |
CMYK: | 0 0 0 100 |
PMS: | Black C |
RGB: | 0 106 255 |
Hex: | |
CMYK: | 93 46 0 0 |
PMS: | 2174 C |
Logo color guidance
Color accessibility






Market Blue — correct usage

Always use Market Blue for CTAs and text links.

Consistently use Market Blue as an accent to draw a user’s attention.

In the presence of a Market Blue CTA, it is acceptable to use Market Blue in abstract UI as an accent. If there’s a CTA in the abstract UI, change it to black or white in order not to compete with an actionable CTA.

You can use Market Blue embedded within copy blocks to link out to supporting content.
Neutral palette
RGB: | 51 51 51 |
Hex: | |
CMYK: | 0 0 0 100 |
PMS: | Process Black |
RGB: | 155 155 155 |
Hex: | |
CMYK: | 0 0 0 50 |
PMS: | Cool Gray 7C |
RGB: | 179 179 179 |
Hex: | |
CMYK: | 0 0 0 35 |
PMS: | Cool Gray 5C |
RGB: | 217 217 217 |
Hex: | |
CMYK: | 0 0 0 20 |
PMS: | Cool Gray 3C |
RGB: | 242 242 242 |
Hex: | |
CMYK: | 0 0 0 10 |
PMS: | Cool Gray 1C |
Complementary palette
Complementary palette FAQ
We’ll update our brand colors along with our refreshed brand identity in 2025. We’re also taking years of feedback into consideration from our former complementary palette as we think about what comes next.
That’s okay for now. We know this can’t be an overnight shift as we move through this interim period. On new projects, please remove any use of former complementary colors.
No. At the moment additional colors in the illustration style guide are only for illustrations.
The Square brand team will launch comms in all channels when new colors become available.