AI in creative
A high-level look at our Creative AI Playbook that outlines our stance on how to use AI, as well as links to Block, Inc. policies
Resources
Below are links to downloadable assets, guides, reference materials, and more. If you’re an external partner, you can download resources from the Brand Asset Library.
Creative AI playbook 
Block Generative AI Policy
Creative AI Playbook
Creative AI playbook
This Coda resource contains a database of tools (approved and conditionally approved) that are ready for creative use at Square. It also details necessary steps to track your work against the Square brand guidelines, how to quality check your work through the appropriate channels, and how we approach ethics and creative excellence with regard to AI.
This is just the beginning of our conversation around AI in creative. We’ll continue to experiment, learn, and talk about how to use these tools to our advantage — and not as a replacement for our work.
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