Resource hub

Your one-stop shop for our most-used guides, documents, links, and more. Got something you’d like to add or something you can’t find? Let us know on Slack at #square-brand.

Presentation templates

Google slides template bp-round-locked
Figma presentation bp-round-locked

Logo

Square logo bp-round-download
Square Jewel bp-round-download
Social avatars bp-round-download

Brand architecture

Brand architecture guidelines bp-round-locked

Color

Color palette Figma library bp-round-locked

Typography

Square Sans Display bp-round-locked
Square Sans Text bp-round-locked
Square Sans Mono bp-round-locked
Display type specimen link-icon
Text type specimen link-icon
Public web type style sheet bp-round-locked
Product type style sheet bp-round-locked

Writing & copy editing

Writing guide bp-round-locked
Audience insights bp-round-locked
Square Style Guide bp-round-locked
Copy edit request form bp-round-locked

Icons

Market icons bp-round-locked

Illustration

2D Modular illustration library bp-round-locked

Design primitives

Frost UI toolkit bp-round-locked
Software frames toolkit bp-round-locked

Social

Social guidelines bp-round-locked
Social toolkit bp-round-locked
Social writing guide bp-round-locked

Diversity in creative

Diversity in creative bp-round-locked

Photography

Brand Asset Library bp-round-locked
go/fake bp-round-locked

Motion

After Effects templates bp-round-locked
Otto (motion generative tool) bp-round-locked

Video & film standards

Social spec sheet bp-round-locked
1:1 Captions AE template bp-round-locked
Logo end card bp-round-locked

AI in creative

Creative AI playbook bp-round-locked
Block Generative AI Policy bp-round-locked

Showcasing Square in a consistent way is up to all of us. Any questions on how to make that happen, we’re always here to help.

Email us at square-brand@squareup.com or shoot us a message on Slack at #square-brand (internal users only).